Top 5 Environmental Data Providers in the Ad Tech Space
Over the past decade, Advertising technology has been one of the most fascinating subjects of all, and here’s why (alternate opening statement option) Not many people know this but Advertising technology is one of the interesting topics of our time. If one observes, Ad tech has successfully managed to evolve itself with the changing world order thus far. Especially over the past few years, it has gone through a lot of critical changes in terms of technological advancements and improvements in the software and tools used. Be it the introduction of the first-ever banner ad in the 90s or the 1st full-fledged DSP in the 2000s or the RTB for that matter. Ad tech has seen everything including the regulatory framework being implemented to mitigate privacy issues. Now that the industry leader Google is abolishing 3rd party cookies(almost there), we will quickly gear up for a cookieless environment as we step into a new era in digital advertising. Because of this change, quite a few companies ...